Category Archives: Mobile Experience

This category recognizes excellence in the overall design of a news-based site for mobile or tablet. Entries are judged on functionality, navigational ease and optimization, inventiveness in storytelling and aesthetic distinction. There is no division breakdown in this category.

Hollywood Star Walk iPhone app

The terrazzo stars on the Hollywood Walk of Fame are among the most indelible images of Los Angeles. Over the years, however, the stories behind many of the more than 2,400 stars embedded in the sidewalks along Hollywood and Vine had faded.

In 2010, the 50th anniversary of the Walk of Fame’s creation, the Los Angeles Times opened its archives to create an interactive encyclopedia of many of Hollywood’s most influential players. The companion iPhone app integrates a Flash presentation that puts readers on the streets of Hollywood to view each star and its precise location with a database packed with additional historical data.

The mobile app’s augmented reality allows users to point their iPhones and see the stars layered directly on the screen. For those without video-capable devices, map mode points you in the right direction. Planning a visit? You can make a list of your favorite stars and The Times’ app will create your custom tour. You can find stars by name, by block, by type or by GPS location.

Through painstaking research and innovative design, the database allows readers to jump to points elsewhere in L.A. and beyond to learn more about significant locations in the lives of the stars; where they were born, went to school, worked, married, died and were buried. More than 2,000 images dating back to the turn of the century were pulled from The Times’ photo archives.

In a twist on six degrees of separation, other stars on the walk are connected with descriptions of how they knew each other. Archival stories are a click away. Readers are invited to share their own memories and stories — as dozens of former “House Party” kids did when Art Linkletter died in May at the age of 97.

After launch, a reader from Wisconsin wrote: “Thanks for all of the info about the virtual Walk of Fame. As a 60 plus movie buff, I applaud your efforts especially since I will probably never get to CA to see it in person. Getting through all this info could become a new part time job. I hope I will be able to get through the data before I am 90.”

The app can also be viewed in the iTunes store:

Entry Link:

This post was submitted by Tracy Boucher.

National Post iPad Optimized Site

An iPad optimized version of our blogs. The iPad optimized site has been designed to give our users a comfortable reading experience with all of the content richness of It stands apart from the rest of the site with a simplified header designed to make it easier to navigate from section to section, an integrated simple search and re-tooled layouts for portrait and landscape modes.

In order to view it please browse to on an ipad.

Entry Link:

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This post was submitted by matthewwarland. Mobile Edition

Forward-thinking news organizations know that mobile is among the most important growth opportunities for our digital products, and the “mobile first” mantra has become deeply entrenched at With each new initiative, two questions must always be answered:

1. Does this content make sense in a mobile context?
2. If so, how can we present the content in such a way that utility is maximized for a mobile audience.

When the Sun launched the Home News, an exciting new location-based news application, mobile was a key component in its development. All news content is now geocoded in order to deliver each user a custom experience based on their neighborhood. Mobile users can simply enter a ZIP code or allow the site to access the GPS functionality of their mobile device to find news, crime data, movies and events where they are.

Not only are all new initiatives examined for opportunities to serve a mobile audience, but we are constantly refining the experience of on today’s powerful new mobile devices. When Apple’s iPad launched in April 2010, was one of the few news sites ready on day one — readers who visit on their iPad enjoy the same great experience that our desktop users expect. In order to achieve this, our video and photo gallery interfaces were modified to ensure that standards-based HTML/CSS/Javascript solutions were delivered to iPad users in place of the Flash interfaces seen by desktop users.

When Apple launched the iPhone 4 with its industry-leading Retina display, we refined the delivery of visual assets on so that iPhone 4 users would see high-resolution photos and graphics, not the scaled up, pixelated standard resolution images you still see on many high-profile mobile news websites.

Mobile has been, and will undoubtedly continue to be, a key component of our efforts to ensure that maintains its reputation as a leader in digital news delivery.

This post was submitted by Rachel Perkins.